Assignment: Design a weather app tailored for three distinct audiences, considering their motivations, digital literacy, and visual preferences. I chose to design for movie lovers, outdoor athletes, and children aged 5-9 who enjoy learning through character-driven media.
Approach: I began by sketching wireframes for three different states for each audience. After selecting two states, I created multiple iterations in Figma, experimenting with layout, color schemes, typography, and overall design. Through these iterations, I refined the concepts and selected the most successful versions to finalize.
Result: The final designs cater to the unique needs of each audience while integrating core weather app features. The interfaces prioritize hierarchy, presenting relevant information in a way that resonates with each user group’s preferences and behaviors.
